Outshine's growth story continues at a strong pace, and the team has welcomed two new experts. Anne Nurminen who started as Account Director and Heidi Pakarinen who started as Marketing Coordinator bring strong experience in marketing, sales and client work – as well as enthusiasm to build a new kind of out-of-home advertising together with clients.
What unites Anne and Heidi is their interest in constantly evolving media, where new opportunities emerge rapidly.
"Outshine is dynamic and there's always something new happening. I love advertising and what it can achieve from the client's perspective," Anne says.
Heidi, on the other hand, was particularly drawn to the energy of a growth company.
"There's a hunger for action here. People want to develop more attractive and distinctive solutions for clients, and it felt like my kind of environment right away."
Client relationships, target audiences and impactful solutions
Anne has extensive experience in media sales for companies. Her background includes SBS Radio and Clear Channel's nationwide out-of-home advertising (now Bauer Media), and over the years she has managed key client relationships and extensive media agency cooperation in Finland and internationally.
"Clients are what makes this work worthwhile. I enjoy thinking about advertising target audiences and building solutions for advertisers that really work. Long-term partnerships feel like the natural way to do this work."
Heidi's background is in marketing roles in the automotive import industry. Her new role gives her the opportunity to see marketing from a completely new angle.
"I was previously in the shoes of Outshine's customer, so it's great to now look at marketing from the media side. Versatility and learning new things are really inspiring."
Development is visible in speed and solutions
Both were interested in how development at Outshine is visible not only in the speed of work but also in the solutions themselves. The company has its own in-house development team and technology platform, through which digital out-of-home advertising can be continuously taken in new directions.
The first weeks at Outshine have reinforced both of their sense that the company is experiencing a strong growth phase.
"Fast pace is a clear advantage here. At the same time, many things feel familiar through long industry experience, but there's a lot that's new and refreshing in how things are done," Anne notes.
Heidi also highlights the agility and collaborative culture.
"Development is really close to everyday life here and things move quickly. I like that problems are solved together and we don't get stuck in old ways of doing things. It's been really nice to be part of this team."
Both see Outshine's strength particularly in the courage to develop new solutions and the desire to do things in a client-centric way.
"In a smaller company, you get to have much more influence. I especially like the solution-focused approach here and the fact that things can move forward quickly," Anne says.
"Outshine is agile and innovative. Here people genuinely want to develop new ways to help clients shine," Heidi summarizes.
A warm welcome to the Outshine team Anne and Heidi!
