Oulu2026 will bring over 1,000 events and an estimated 2.5 million visitors to the city. Outshine’s digital out-of-home (DOOH) screens enable timely, responsive, and visually striking communication, bringing the content of the European Capital of Culture year directly to the people.

“Oulu2026 will draw international attention to Oulu. Outshine’s digital screens make culture visible and accessible. They allow us to share real-time event information right where people are on the move,” says Annu Höttönen, Communications and Marketing Manager for Oulu2026.

The partnership supports the Oulu2026 goal of strengthening the position of Oulu and the entire northern region as an attractive cultural destination—making culture a visible part of citizens' everyday lives.

“Oulu is Finland’s fifth-largest city, but the European Capital of Culture year will make it feel even larger as the events draw an exceptional number of visitors. This provides a fantastic opportunity for our clients to gain extensive visibility across the Oulu region and throughout Northern Finland. Our network stretches all the way from Oulu to Ivalo,” says Tommi Fäldt, Commercial Director at Outshine.

Outshine is an official partner of the Oulu2026 European Capital of Culture and the operator of Oulu’s most comprehensive digital out-of-home network for the period 2025–2039. Read more about Outshine’s Oulu network.