Conquer Helsinki, one screen at a time
In Helsinki, people flows, purchasing power, and decisions meet every day. Helsinki is currently Outshine’s largest single city network with over 400 digital screens.
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Helsinki
3 reasons to be visible on Helsinki's digital screens
Choose the pulse of the capital and its peopleHelsinki is a constant draw. It lives through its people, events, culture, and sports. Visitors, tourists, and daily commuters. Digital Out-of-Home is part of all this. With Outshine's digital screens, you are part of the capital's heartbeat.Reach the whole city: 409 vertical digital screensOutshine's vertical digital screens cover the entire city center, main entry arteries, and shopping hubs. The Helsinki metropolitan network reaches 78% of the area's population. With a single campaign, you reach audiences from the city center to Käpylä and from Jätkäsaari to Etelä-Haaga.Tell stories: technology makes visibility come aliveThe majority of digital screens in Helsinki are 4K-quality vertical digital displays. The technology supports data-driven and real-time content as well as visually powerful brand visibility. The city also has 36 interactive digital screens that invite participation.
Which storefront do you want to be noticed at? Go there!
Your campaign can be targeted, for example, near chosen grocery stores, pharmacies, or any other industry-specific locations. Which storefront do you want to be remembered at? Take your place there.
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Explore Helsinki Downtown packages:
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Outshine’s Helsinki network reaches 78% of the metropolitan population.
Source: Statistics Finland
At its best, out-of-home advertising is real-time and relevant
Helsinki’s digital screens react, if you wish, to weather, time of day, traffic, and goals scored by the home team or any other data-driven content. Where to next? You tell us! When the content is dynamic, the advertising is timely, every single moment.
Explore special executionsDigital triangular pillars rising over 3.5 metres will be noticed
When size matters, let the triple-sided pillar do the talking – standing nearly 3.5 meters tall, these digital pillars elevate brands spectacularly in the Helsinki city center. Each pillar features three 4K-resolution digital screens.If desired, the pillars can be encased and wrapped, giving the campaign even higher impact. This physical addition brings the brand concretely into the cityscape and makes digital out-of-home a visually stunning part of the campaign.
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Motion-sensor equipped screens invite engagement
36 digital screens in Helsinki city center are equipped with motion sensors that react to a wave of a hand or movement. This enables engaging campaigns such as games, voting, and AR executions that stop and activate passers-by.
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HJK plays on the field and on digital screens
HJK brought the heartbeat of home games to the entire city. Digital screens lived with the matches and reported real-time game situations, goals, and results even outside Bolt Arena.The implementation demonstrates how sports, real-time data, and digital out-of-home advertising combine into an experience that activates the whole city and makes the moment shared.
Helsinki invites - where do you want to be seen next?
We are happy to assist you in all stages of the process, from planning to execution, or even just in editing the materials to the sizes and formats required by the campaign.