During spring and early summer, 30 striking digital triangle pillars will rise in Helsinki city center, offering brands exceptional visibility. At the same time, they will refresh the streetscape and make it even more vibrant. The triangle pillars have been designed in Finland and refined to fit Helsinki's urban landscape.
The new digital triangle pillars stand almost 3.5 meters tall. Old, static advertising pillars are making way for the new technology.
Each pillar features three vertical 75-inch 4K displays, enabling digital triangle pillars to showcase dynamic content on an entirely new scale. The shape and proportions of the triangle pillars also allow for impressive special executions, opening up completely new possibilities for our customers, says Outshine's CEO Jani Lepistö.
With the growing network, Outshine is surpassing the 400 digital outdoor advertising display milestone in Helsinki. The triangle pillars are an important part of developing the network and the streetscape.
We want to offer our customers strategically positioned and intelligent outdoor advertising in the urban environment, where brands can stand out as they should in this digital age – brightly and effectively. That's why I'm particularly pleased with our new triangle pillars, Lepistö continues.
Digitizing the urban landscape
The new digital triangle pillars are part of a carefully considered urban design concept. The design of the triangle pillars is the responsibility of Arkkitehtipalvelu Oy, so the pillars have been designed in Finland specifically for Outshine, with Helsinki's streetscape in mind. Details have been carefully considered both aesthetically and functionally, down to every screw placement. You won't find an identical pillar anywhere else.
For us, it's important that our triangle pillars fit visually into the urban landscape. Digital displays enable brands to respond quickly and provide locally relevant content, but also other types of communication or even information dissemination. That's why they're positioned where people move, says development director Aapo Koro, who led the design of the triangle pillars at Outshine.
The first triangle pillar will rise on Mannerheimintie in front of Lasipalatsi on Monday, March 17.
If you're thinking about what the world's largest triangle pillars would look like – they might very well be found in Helsinki's city center right now.
Interested? Get in touch.
Outshine – Your domestic partner for impactful outdoor advertising
Outshine is Finland's most innovative and ambitious digital outdoor advertising media. We have an urban network, the latest technology, skilled professionals, and an easy-to-use digital design tool, through which you can get your campaign up and running and reports displayed at the click of a button. Where do you want to be seen next? Go out and shine!
Outdoor advertising is not just an advertising channel – it's a way to develop the urban environment and create value for society. In Helsinki, outdoor advertising generates significant revenue for the city, which can be used to develop public services, for example. At the same time, digital advertising surfaces bring vibrancy to the streetscape and support local businesses.
Our entire process from inventory management to proposals and approvals is handled entirely with our own in-house developed software. This enables flexible, efficient, and transparent campaign planning – without intermediaries or limitations from external platforms.
When you choose Outshine, you're choosing a domestic, responsible, and effective advertising solution that brings visibility and impact right where people move.