Finnish Outshine Oy acquires all shares of Ykkösmedia Oy. The acquisition strengthens Outshine's position as Finland's third largest outdoor advertising company and significantly expands the company's advertising inventory. Through the acquisition, Outshine's offerings will include advertising environments at Finland's 16 regional airports and Finnair Media.
Outshine continues its strong growth with an acquisition in which the company purchases Ykkösmedia Oy, which specializes in national media sales. Ykkösmedia will continue operations as a subsidiary of Outshine with its current staff.
Ykkösmedia is responsible for media sales at Finland's 16 regional airports. The airport network has approximately 1,300 advertising surfaces. The network reaches approximately four million passengers annually. Finnair Media, in turn, offers advertisers visibility in Finnair's Schengen and non-Schengen lounge areas at Helsinki-Vantaa airport and during flights on 7,000 personal entertainment system displays.
”This acquisition expands our portfolio into entirely new types of transport and travel environments. Alongside our current strong urban network, we are gaining a comprehensive airport network as well as Finnair Media. For advertisers, this opens up new opportunities to reach audiences both in Finnish cities and within international travel environments,” says Jani Lepistö, CEO of Outshine.
Combined revenue of the companies approximately 14 million euros
Outshine's revenue is estimated to be approximately 11–12 million euros in 2026. Founded in 2003, Ykkösmedia is a company specializing in national media sales and event marketing, with revenue of approximately 2 million euros in 2026. The companies' combined revenue is therefore approximately 14 million euros.
"Outshine has grown strongly in recent years both in terms of its network and business operations. The acquisition of Ykkösmedia is our next significant step. The acquisition expands our media offerings and brings strong expertise in national media sales to our organization," says Lepistö.
Outshine's digital network currently includes over 1,250 digital surfaces in 70 locations. Ykkösmedia's airport and Finnair media complement the network with environments where advertisers can reach mobile audiences in Finland and internationally.
As a result of the acquisition, Outshine's CEO Jani Lepistö will also become the CEO of Ykkösmedia. Jarkko Hakala is responsible for Ykkösmedia's operational management going forward.
Further information:
Jani Lepistö, CEO
Outshine Oy, Ykkösmedia Oy
jani.lepisto@outshine.fi
050 560 8425
Jarkko Hakala, Senior Advisor
Ykkösmedia Oy
jarkko.hakala@ykkosmedia.fi
040 507 0150
Outshine is a 100% Finnish and employee-owned trendsetter in urban outdoor advertising that brings brands to streets and to consumers in an impressive way, using the latest technology.
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