Outshine strengthens its sales with an experienced out-of-home advertising specialist.Elina Sohlberg has started at Outshine in the role of Director, Accounts & Sales Team Lead. She brings with her extensive experience from media agencies, out-of-home advertising, and sales management.
Out-of-home advertising is a familiar field for Elina. After years at a media agency, she moved to JCDecaux Finland in 2015, where she worked in various roles for about ten years and led campaign planning and sales teams, among other things. Before joining Outshine, Elina worked at MEK as the head of the major accounts sales team.
Returning to out-of-home advertising felt natural.
– Out-of-home advertising is my favorite. It has developed enormously in recent years. The number of digital surfaces has multiplied, but above all, I still see unlimited growth potential through leveraging technology, creativity, and data. Directing a relevant message at the right time, in the right place, brings value and benefit to the consumer. Out-of-home advertising is the only mass media that cannot be closed or blocked. It doesn't irritate the consumer; rather, the consumer can decide whether to look at the screen or not, Elina explains.
Growth, Agility, and Customer Focus Caught Attention
Outshine had already caught Elina's attention before she joined. In particular, the company's rapid growth, technology focus, and way of advancing the industry made an impression.
– Outshine's growth in recent years has been remarkable. Having risen to Finland's third-largest operator in a short time, the company has grown a broad network to Finland's major cities and is a leader in technology utilization. The company has a strong desire to be a pioneer and a clear vision for the future. I believe that Outshine will help transform the entire industry and raise the level of out-of-home advertising even further.
One concrete differentiator, in Elina's view, is Outshine's in-house technology development team.
– The fact that the company has its own technology team directly impacts how quickly we can serve clients. If a new solution or change is needed, we can act on it immediately. Innovative and technologically advanced creative solutions built for clients are developed agilely by our own team. According to feedback, the self-service channel we've built for clients is the clearest and most comprehensive on the market.
Well-being Employees as the Basis for Strong Growth
In her new role, Elina takes charge of one of Outshine's sales teams. Overall responsibility for sales rests with Commercial Director Tommi Fäldt. Elina emphasizes the importance of people-centered leadership in building growth.
In addition to team leadership, Elina develops sales practices and client work. The goal is to ensure that the rapid growth of the company is supported by practices that benefit both clients and our own employees.
– In a growth company, you get to develop processes while taking care of people. Over the years, I've seen how much it matters that things are done well.
Alongside management and development work, Elina also manages her own client accounts. Managing client accounts is the essence of the work and ensures deep client understanding. By staying involved in client work, you remain connected to what clients need and how we can serve them better, Elina emphasizes.
A Culture of Getting Things Done
Based on her first days, Outshine has also lived up to her expectations about the company's way of working.
– The reception has been really good. There are direct, authentic, highly competent people here. You can see that everyone wants to help each other succeed. The level of work is high and dynamic.
In a growth company, Elina is especially inspired by the opportunity to build the next phase rather than just maintain what's already there.
– At Outshine, we tackle things and changes can be made quickly. When you combine that with our own technology expertise, high-quality digital surfaces, and growing network, we have truly exciting opportunities to advance both Outshine and the entire out-of-home advertising industry.
Welcome to Outshine, Elina!