Background
Lindt was gearing up for the opening of its new store in Kämp Galleria in November 2025. The objective was to guarantee that the opening day on November 20th caught the attention of everyone, especially those in the immediate vicinity of the city center. The campaign focused on maximizing reach and building awareness near the new store location.
Working with Outshine was absolutely wonderful and easy. A last-minute extra idea was brought to life on a very tight schedule because we worked together with seamless cooperation.
Execution
All eyes were drawn to Outshine’s digital triangular pillar in front of Lasipalatsi, in the heart of Helsinki. Standing over three meters tall, the Lindt chocolate installation became a striking landmark in the city buzz, pinning attention not only to the top of the pillar but also to its three digital screens. These screens displayed information about the grand opening and the store's location.In addition to digital out-of-home advertising, the new store was also featured in digital advertising.“Working with Outshine was absolutely wonderful and easy. A last-minute extra idea was brought to life on a very tight schedule because we worked together with seamless cooperation,” says Laura Ranta, Senior Media Planner at Dagmar.
Result
The campaign captured the target audience's attention in the right place at the right time, perfectly timed just before the Christmas season. The three-meter-high chocolate landmark made Lindt a visible part of the city landscape and made the store opening impossible to miss, whether you were passing by on foot, by car, or on public transport. The impressive special execution stopped passersby in their tracks and guided locals to discover the new store.
Campaign Team:
Advertiser:
Media Agency:
OOH Idea and Execution:
