When the goal was to grab attention, spread positivity, and boost brand awareness, Bolt.Works chose Outshine as its out-of-home media partner. The collaboration culminated in a nationwide digital campaign that made a splash — and delivered results.

Bolt.Works and Outshine began working together in 2023, but things really took off in the spring of 2024 when the summer job campaign was rolled out across digital outdoor screens throughout Finland. Outshine's digital out-of-home (DOOH) offering was chosen as one of the main media channels in a multi-channel campaign, alongside social media.

"We wanted to create a wow effect — and we knew that striking outdoor visibility would do that effectively. Our clients also appreciate a turnkey campaign like this, where impactful OOH visibility plays a key role", says Johannes Setänen, Director of Services & Marketing at Bolt.Works.

The campaign's visibility was extensive: starting with 25 digital screens early in the year, the campaign expanded to more than 50 screens across Finland by spring. The screens were placed in prime locations in cities where Bolt.Works has offices.

More Digital, More Impact for a Good Cause

The campaign's content followed two key tracks. In 2024, the star of the show was the colorful Bolt summer bee — a cheerful visual that stood out in the urban landscape. This year, the focus shifted more toward responsibility, with the campaign incorporating a donation initiative for the mental health organization MIELI ry. At the same time, the campaign made a clear move away from traditional roadside billboards toward a fully digital strategy.

Feedback from stakeholders and clients has been overwhelmingly positive. Outshine's visually impressive reports and campaign planning tools have received particular praise.

Strong Results Speak for Themselves

The 2025 'Good Mood Summer Job' campaign attracted 30% more clients than the previous year, and brand recognition rose significantly. According to Sanoma's “Suomi-tutka” brand tracking survey, 58% of working-age Finns aged 30–44 now recognize the Bolt.Works brand.

"Outshine's customer portal and impactful digital screens were clearly key factors in elevating Bolt.Works' brand awareness to new heights," Setänen says.

The satisfaction is mutual. Outshine's Chief Client Officer Jenny Saranen also praises the collaboration:

"Bolt.Works is a youthful brand that's not afraid to do things differently. The partnership has been smooth from the very beginning, and we're proud to support their growth story", Saranen concludes.

Learn more about Bolt.Works here.